所谓潜在市场,通常是指客观存在的,由于诸多因素的影响而未显露或未成熟的市场。现代商业竞争的实际表明,竞争的焦点凸现在市场。作为企业经营者,不但要重视现实市场的竞争,还要注重潜在市场的开发和拓展。笔者列举国内外企业开发拓展潜在市场的几则实例,以供企业经营决策时参考。 The so-called potential market usually refers to an objectively existing market that has not been revealed or matured due to the influence of many factors. The reality of modern commercial competition shows that the focus of competition is now on the market. As a business operator, not only must pay attention to the actual market competition, but also pay attention to the development and expansion of potential markets. The author lists several examples of domestic and foreign companies developing and exploring potential markets for reference when making business decisions.