美国传播学者沃纳·赛佛林和小詹姆斯·坦卡德在其合著的《传播理论:起源、方法与应用》一文中说道:“传播技术的发展并没有因为新媒体的产生而将旧媒体消灭,各种新的传播技术并没有排挤旧的传播技术,都引发旧的传播技术承担新的角色。”○1报纸、广播、电视、网络的相继出现,并没有相互替代,相反它们共同生存、相互影响。网络的传播优势迫使报纸、广播、电视等传统媒体纷纷与其联姻,开拓出更加 The American communications scholar Werner Severin and James James Tanker said in their article “Theories, Origins, Methods and Applications of Communication:” The development of communication technologies has not been driven by the emergence of new media The elimination of the old media and the spread of old communication technologies by new communication technologies all lead to old communication technologies taking on new roles. "1 The successive appearances of newspapers, radio, television and the Internet have not replaced each other. Instead, They live together and influence each other. The spread of the Internet forces newspapers, radio and television and other traditional media to marry them one after another, opening up even more