随着社会经济的发展,电子商务应用成为酒店业发展的趋势,尤其是近些年来国际交流不断增加加剧了酒店业同行之间的竞争,而电子商务的应用为酒店管理提供了有利的发展因素,酒店电子商务的应用及改进策略是酒店业必须重视的问题。 With the development of society and economy, the application of e-commerce has become the trend of the development of the hotel industry. Especially in recent years, the increasing international exchange has exacerbated the competition among hotel industry peers. The application of e-commerce has provided a favorable developmental factor for hotel management , Hotel e-commerce application and improvement strategy is the hotel industry must pay attention to the problem.