这份报告以两天的视察为基准,评估中国海南省保亭县的优点、缺点、机会与威胁。报告指出由于当地资源丰富且多样化,如果能全盘考量市场趋势并慎开发,观光事业将会有长远和良好的展望。仔细考察目前何种观光产品正在销售以及何处存在着具竞争力的优势是非常必要的。农业观光与生态观光也许能成为机会。少数民族的文化也许能将其更透明化,但必须记住这样的文化是十分珍贵且脆弱的。报告同时建议现存的基础建设应维持在它们的最高水平,而新进且昂贵的投资则应该慎重行事。观光产品可透过高密度的劳力投资来改善,例如、步道的兴建,发展市场营销规划,将各类资源纳入此规划并向观光从业人员与旅游散客销售。 Based on the two-day inspection, the report assesses the strengths, weaknesses, opportunities and threats of Baoting County, Hainan Province, the PRC. The report points out that due to the abundance and diversity of local resources, the tourism industry will have a long-term and good outlook if the market trends can be thoroughly considered and developed with caution. It is imperative to look closely at what types of tourism products are currently being sold and where there is a competitive advantage. Agricultural sightseeing and eco-tourism may be opportunities. Minority cultures may be able to make them more transparent, but it must be remembered that such cultures are very precious and fragile. The report also suggested that the existing infrastructure should be maintained at their highest level, while new and expensive investments should be handled with caution. Tourism products can be improved through high-density labor investments such as the construction of trails, marketing planning, the inclusion of various resources in the program, and the sale of tourism practitioners and travel packages.