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随着科技快速更新换代,处在我国社会转型期的新闻事业,逐渐进入竞争更加激烈的媒体融合发展时代。主流意识形态、主流价值观被交织在多元的社会文化中,新闻媒体舆论导向功能的发挥显得尤为重要。本文从舆论导向的概念入手,首先呈现世界各国范围内的媒体舆论导向,然后梳理出我国新闻媒体舆论导向的思想,最后结合实际指出我国新闻媒体强调舆论引导的现实意义。
With the rapid upgrading of science and technology, the journalism undertaking in the period of social transformation in our country gradually entered the era of media integration and development with more intense competition. Mainstream ideology and mainstream values are intertwined in a pluralistic social culture. It is particularly important for the media to play a leading role in the media. Starting from the concept of public opinion, this paper first presents the media-oriented guidance of various countries in the world and then sorts out the idea of public opinion-oriented in our country’s news media. Finally, it concludes that our news media emphasize the practical significance of public opinion guidance.