任何一个社会组织都会面临不同的公众舆论环境问题,这是极具特色的现实而棘手的公共关系问题之一。公众舆论对社会组织形象有非常重要的影响,它可以为塑造组织形象创造机会,也可以是组织形象的“杀手”。处理得好,对社会组织的发展有很重要的意义,有些组织通过制造舆论、传播舆论、引导舆论和改变舆论而美名远扬;相反,有些组织因为公众舆论而臭名昭著。 Any one social organization faces different public opinion environmental issues. This is one of the most distinctive and difficult issues of public relations. Public opinion has a very important influence on the image of social organization. It can create opportunities for shaping the image of the organization and also can be the “killer” of the organization’s image. Well done and very important to the development of social organizations, some organizations have gained fame by creating public opinion, spreading public opinion, leading public opinion and changing public opinion; on the contrary, some organizations are notorious for their public opinion.