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随着移动互联网技术的多元发展,国际图书出版市场逐渐形成传统出版与数字出版并存的格局。在当今阅读移动化和碎片化的时代,电子书的迅猛发展,极大地便捷了人们的阅读生活。作为全球出版大国,美国的图书出版市场在世界出版市场中占据了举足轻重的位置,美国的出版技术创新一直领先于其他国家,研究借鉴美国图书出版市场的经验有助于更好地发展中国图书出版行业。
With the diversified development of mobile Internet technology, the international book publishing market has gradually formed a pattern in which both traditional publishing and digital publishing coexist. In today’s era of mobile and fragmented reading, the rapid development of e-books has greatly facilitated people’s reading life. As a major publishing country in the world, the U.S. book publishing market occupies a pivotal position in the world publishing market. The publishing technology innovation in the United States has always been ahead of other countries. The study of the experience in the US book publishing market is conducive to the better development of Chinese book publishing industry.