随着体育运动愈来愈成为吸引广大观众的娱乐项目及关注的焦点,体育竞技场也日益成为各商家的必争之地。它通过广告和舆论宣传,对于提高企业知名度、树立企业良好形象、显示企业经济实力、宣传企业产品,推动企业争夺未来市场尤其是国际市场,有力地发挥了桥梁和纽带的作用。 With the sport becoming more and more the attraction of attracting large audiences and the focus of attention, the sports arena has also increasingly become a battleground for various businesses. Through its advertisements and public opinion propaganda, it has effectively played a role as a bridge and a link in raising the profile of enterprises, establishing a good corporate image, displaying the economic strength of enterprises, publicizing corporate products, and pushing enterprises to compete for future markets, especially the international market.