今天,旅游己进入大众时代,旅游文化作为促进人们全面发展的精神文化,它反映时代的进步。对其正确的认识与探讨,有助于旅游业的良性发展及对中华文化积极的传承。旅游文化通过旅游主体的旅游与交往实现其自身的价值,从某种意义上说,一个国家的自然景观得到合理开发,传统文化及习俗受到尊重,是国家强盛和国人荣耀的体现。 Today, tourism has entered the mass era. As a spiritual culture that promotes people’s all-round development, tourism culture reflects the progress of the times. Correct understanding and exploration of it can contribute to the healthy development of tourism and the positive heritage of Chinese culture. In a sense, the natural landscape of a country has been developed reasonably and the traditional culture and customs are respected. It is the manifestation of the country’s prosperity and glory of its people.