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随着社会经济的快速发展、城市规模的不断扩大以及城市智能化进程的加快,机动车拥有量及道路交通流急剧增加,使得交通供给与需求之间的矛盾渐显,交通拥堵、停车困难、环境恶化等交通问题不断加剧,影响了城市的可持续发展及人民生活水平的提高,阻碍了社会经济的发展。在当前大数据时代背景下,海量数据所产生的价值不仅能为企业带来商业价值,也能为社会产生巨大的社会价值。
With the rapid socio-economic development, the continuous expansion of the urban area and the acceleration of the city’s intelligent process, the number of motor vehicles and the rapid increase of road traffic flow make the contradiction between traffic supply and demand more obvious. Traffic congestion, parking difficulties, The worsening traffic problems such as environmental degradation have affected the sustainable development of the city and the improvement of people’s living standard, hindering the social and economic development. In the current era of big data, the value generated by massive data can not only bring business value to the enterprise, but also generate enormous social value for society.