商业大片的纷纷出笼使日本的银幕上着实热闹了一阵子,然而,电影企业很快发现,高投入未必就会带来高回报。日本曾经是世界最主要的电影生产大国之一,在上个世纪五十年代的“黄金时期”,电影年产量高达八百部左右。日本的国产电影也曾有着相当高的市场占有率,如1960年时达到了78%,这对进口电影并无多少限制的国家来说已算难能可贵。 However, the movie companies quickly discovered that a high input may not necessarily result in a high return. Japan was once one of the major film producing countries in the world. In the “golden period” of the 1950s, the annual output of films was about 800. Japan's domestic movies also had a fairly high market share, up from 78% in 1960, which has been commendable to countries with little restrictions on importing movies.