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2010年新媒体在商业模式上除了团购是亮点外,其余继续延续着上一年度的模式,在应用层面,微博是2010年一大亮点,其两个重要发展趋势,一个是社区化,另一个是媒体化,都深刻地影响着新媒体与传统媒体的内容生产与消费的诸多环节。三网融合是政策方最大的背景,可以说,过去的一年中,新媒体与传统媒体是在融合中前行的,融合深刻地塑造着传统媒体的同时也重塑着新媒体。
In 2010, new media business model in addition to buying is the highlight, the rest continue the pattern of the previous year, in the application level, microblogging is a major highlight in 2010, its two important trends, one is community, and the other One is mediaization, all of which profoundly affect many aspects of the content production and consumption of new media and traditional media. It is fair to say that in the past year, the new media and the traditional media have been moving forward in the process of integration. They have shaped the traditional media while at the same time reshaping the new media.