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针对云硫公司近年来出现的经营徘徊现象,分析了营销管理方面存在的主要问题,从决策机制、营销供应链、品牌战略、定价策略、销售政策、营销网络等方面有针对性地提出了建设性意见。
In view of the business hovering phenomenon occurred in recent years, the paper analyzes the main problems in marketing management and puts forward some suggestions from aspects of decision-making mechanism, marketing supply chain, brand strategy, pricing strategy, sales policy and marketing network Sexual opinions.