提升彝族文化软实力是传承与发展彝族传统体育文化的核心工作任务。运用文献资料、逻辑分析等方法,分析彝族文化软实力的实质及其特征,探讨民族文化软实力与彝族传统体育文化传承、发展的关系,提出在民族文化软实力提升目标下彝族传统体育文化传承与发展的对策与途径。 To enhance Yi’s cultural soft power is the core task of inheriting and developing Yi traditional sports culture. By means of literature and logical analysis, this paper analyzes the essence and characteristics of the Yi culture soft power, discusses the relationship between the national culture soft power and the inheritance and development of the traditional Yi culture, puts forward the inheritance and development of the traditional sports culture of the Yi nationality under the objective of upgrading the national culture soft power And the development of countermeasures and ways.