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2003年,中国电视剧市场在经历了一系列蜕变后趋于理性近于成熟。由于电视剧投入资金较大,投拍周期较长,鲜有电视台自己制作的,而是以购买为主,且电视台70%以上的创收来自于电视剧的播出带来的广告效益。如果把节目产品的流通当作商品价值在各个运营环节之间不同形态的转化,那么经过节目生产商、发行商和电视台之后,它最终体现的是受众价值,并由此转化为广告收益。业内人士把电视剧称为电视台的“第
In 2003, the market for Chinese TV drama went through a series of transformations and became more rational and mature. Due to the larger investment in television dramas, long shoot-outs and few television stations making their own purchases, 70% of the revenue generated by television stations came from the advertising effectiveness of the broadcast of the TV series. If the circulation of program products is regarded as the transformation of commodity values between different operation stages, after it passes program producers, distributors and TV stations, it ultimately reflects the value of the audience and thus translates into advertising revenue. Insiders called the TV drama ”"