湘南土特产包装设计面向的市场受众,包括中国以及世界范围内各个民族,因此,需要从三方面来思考湘南土特产包装设计与民族文化的关系:一是与本土文化的关系;二是与国内其他民族文化的关系;三是与国外民族文化的关系。在充分考虑并利用上述三个层面的文化资源外,湘南土特产包装设计还需要加强国际化的包装设计理念,包括符号认同等国际化机制,以产生良好的经济与文化效应。 Therefore, it is necessary to consider the relationship between native Hunan specialty packaging design and ethnic culture in three aspects: first, the relationship with native culture; second, with the domestic Other ethnic cultures; Third, the relationship with foreign cultures. To fully consider and utilize the above three levels of cultural resources, the packaging design of native products in southern Hunan also needs to strengthen the international packaging design concept, including the internationalization mechanism of symbolic identification and so on, in order to produce good economic and cultural effects.