“酒香不怕巷子深”是指好的产品不愁消费者上门购买，果真如此吗？让我们看看广告的效应再来重新审视这个问题。（一）广告是现代社会文明的传播媒介，是伴随着市场经济发展起来的时代产物。在经济全球化的当代，广告已在人类社会的各个角落出现，并“无孔不入”，是经济和社 “Wine is not afraid of alley deep” refers to a good product worry about consumers come to buy, is it true? Let us look at the effect of advertising and then re-examine the issue. (1) Advertising is the media of civilization in modern society and the product of the times accompanying the development of a market economy. In the current era of economic globalization, advertising has appeared in all corners of human society and “all-pervading” is the economy and society