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从客观的市场情况看,目前刚性需求旺盛,车价都在大幅促销中运行,部分厂家出现了供货严重不足的情况;从厂家的主观层面考虑,在今年收益预期缩水,一些跨国企业出现亏损的情况下,厂家更希望通过推出新车改款车刺激市场,通过提升服务赢得消费者认可,而不愿意采取伤害老车主的降价方法。在购置税减半政策的拉动下,1月、2月的良好销售态势有望延续,上半年大规模降价的可能性不大。
Judging from the objective market conditions, the current rigid demand, the prices are running in the substantial promotions, some manufacturers there is a serious shortage of supply; from the manufacturer’s subjective considerations, this year’s revenue is expected to shrink, some multinational corporations have losses , Manufacturers also hope to stimulate the market by introducing a new car modification car and win the recognition of consumers through service improvement instead of being willing to take measures to cut prices that hurt old car owners. Under the policy of halving the purchase tax, the good sales trend in January and February is expected to continue, with the possibility of large-scale price cuts in the first half of the year unlikely.