为了赢得听众的认可和适应发展的需求,广播频率越来越细化并趋于专业化、类型化,呈现出频率个性化特征。随着广播频率本地化、窄播化的发展模式,山西农村广播频管部探索管理模式,逐步成为整个频率的中枢,成为搭建频率总监和各栏目、主持人之间联系的纽带,起到了推动整个频率发展的重要作用。介绍了山西农村广播频管部具体的创新管理模式,即需要全面具体、协调统筹整个频率,尽早规划目标,同时需要严谨常规管理。 In order to win the audience’s approval and adapt to the needs of development, the frequency of broadcasting becomes more and more detailed and tends to be specialized and typed, showing a frequency of personalized features. With the localization of broadcasting frequency and narrowcasting mode of development, Shanxi Rural Radio and Television Management Department explored and managed the management mode gradually becoming the center of the frequency and becoming the link between the director of frequency and the various columns and moderators, thus promoting The entire frequency of the development of an important role. This paper introduces the specific innovative management mode of rural radio frequency management department in Shanxi Province, that is, it needs comprehensive and specific, coordinating and coordinating the entire frequency and planning objectives as soon as possible, and requires rigorous routine management.