整合频道资源,做强电视品牌,稳步推进广播电视集团化,是近年来电视媒体改革的趋势。那么,如何推行内部体制改革,适应市场竞争,是电视媒体面临的重要课题。考究国内外电视集团多年运营的经验并结合电视集团化现状,推行频道化管理,是集团化背景下顺利实现电视体制改革的有效途径,也是电视媒体顺应市场竞争并实现做大做强的关键所在。频道化管理的概念解读推行频道化管理,必须明确其深刻的 Integrating channel resources, strengthening the TV brand and steadily promoting the grouping of radio and television are the trend of the television media reform in recent years. So, how to carry out internal structural reform and adapt to market competition is an important issue for the television media. Studying the experience of many domestic and foreign television groups operating for many years and implementing the channelized management based on the status quo of the television group are the effective ways to smoothly realize the reform of the television system under the background of the group and the key point for the television media to follow the market competition and achieve bigger and stronger . The concept of channel management Interpretation of the implementation of channel management, it must be clear its profound