开发商采取传统的粗放式生产方式进行旅游地产开发,造成很多项目粗制滥造,重复建设,一味盲目模仿,而不注重项目本身的文化内涵。本文认为,文化是旅游地产项目的灵魂,应该在项目中注入文化因素,从而提升项目自身的品质,打造自身的品牌价值。 Developers to take the traditional extensive mode of production for the development of tourism real estate, resulting in a lot of projects abusive, redundant construction, blindly imitate blindly, without focusing on the cultural connotation of the project itself. This article argues that culture is the soul of tourism real estate projects, and cultural factors should be injected into the projects so as to enhance the quality of the projects and build their own brand value.