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“超女”经营模式是2005年热门话题之一。“超女”的胜利,是一种新型商业运作模式的胜利,是一次全方位整合营销的胜利,其影响已渗透至社会各个领域。房地产业也不例外。当“超女”风暴席卷全国的时候,中国房地产业正值最为寒冷的冬天。超女的火热引起了不少房地产企业老总的重视,一些企业率先发起了“向超女学习”的运动。今典集团的“征集案名”活动、明天第一城的“自己的房子自己定价”无一不存在“超女”的影子。而平民化运营思路、对权威的重新界定和认识。让房地产业正经历着一场换“脑”的革命。
“Super Girl” business model is one of the hot topics in 2005. The victory of “Super Girl” is a victory of a new type of business operation and an all-round victory in integrated marketing. Its influence has penetrated into all fields of society. Real estate is no exception. When the “Super Girl” storm swept the country, the real estate industry in China is the coldest winter. Super hot girl caused a lot of real estate business executives attention, some companies took the lead in launching a “super girl to learn” campaign. Jindiandi Group’s “Call for Cases” campaign, Tomorrow City’s “own house pricing” are all “Super Girl” shadow. The civilian operation of the idea of redefining and understanding of authority. Let the real estate industry is experiencing a revolution for “brain”.