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电视媒体以其深远的影响力,成为企业发展的战略性资源。企业选不选择电视媒体,是一种战略层面的考虑,而选择哪些分众媒体做补充,则只能算是具体的战术。媒介的传播价值取决于它能够到达和吸引多少有购买能力的人的注意。而覆盖率、到达率、收视率、点击率、人流量、千人成本等因素都是考量各种媒体价值的标准。目前国内电视广告的价格非常低,按
With its far-reaching influence, the television media has become a strategic resource for the development of enterprises. Enterprises choose not to choose the television media, is a strategic level of consideration, and choose which Focus Media to supplement, it can only be considered a specific tactic. The media’s value depends on how much it reaches and attracts those who have the purchasing power. And coverage, arrival rate, ratings, click-through rate, the flow of people, thousands of costs and other factors are all considered the value of various media standards. At present the price of domestic TV ads is very low, press