加多宝(中国)饮料有限公司将中国式营销的关键元素推向极致者。渠道为王的不对称竞争战略,精准的定位和广告语,特殊渠道集中兵力强力启动,适时高空广告轰炸放量,还有最重要的一条,敢赌。每个元素,很多企业也都会,也都做,但只有加多宝如此大手笔,在每个阶段都心无旁骛,把当下的事情做到极致。从这个意义上说,加多宝的王老吉是过去十年中国式营销集大成者。而正在进行中的“改口”大戏,则是这一结论的最新注解。 JDB (China) Beverage Co., Ltd. has pushed the key elements of Chinese marketing to the extreme. The channel is Wang’s asymmetric competition strategy, precise positioning and slogans, special channels to concentrate forces, and timely launching of high-altitude advertising bombing, and the most important one is to dare to gamble. Every element, many companies will also, but also do, but only Jadobo so generous, at each stage are indifferent, to do the ultimate thing. In this sense, Kadobo’s Wong Lo Kat is a master of Chinese marketing in the past ten years. The ongoing “Change” drama is the latest comment on this conclusion.