本文主要对平面广告设计中的文字设计进行详细的阐述,根据文字设计的特点和设计手法出发,指出了现如今平面广告设计中最为重要的文字设计的意义所在。商业性是平面广告设计的突出点,进行平面设计就是要突出文字设计的重要性特征,将文字设计的创意性与广告设计相结合,创作出合理的平面广告作品。一、平面广告设计中文字设计的要点平面广告设计中的文字设计发展到了今天,就是为了实现广告的传播目的而存在的,可以体现出具体的商业价值和既定 This article mainly elaborates on the text design in the print advertisement design. Based on the characteristics of the text design and the design technique, it points out the significance of the most important text design in the print ads today. Commercial design is the highlight of print ads, graphic design is to highlight the importance of text design features, the creative design of text and advertising design combined to create a reasonable print ads. First, the design of print ads in the design of the main points Graphic design of print ads designed to develop today, that is, in order to achieve the purpose of the existence of advertising, can reflect the specific commercial value and established