中国已经站在了世贸组织的入口处，“入世”已为期不远。 中国加入世贸组织后，大众传媒将面临挑战和冲击。我国的传播环境将发生很大变化，受众对信息需求的口味会更高，选择的余地也会更大。 作为大众传媒之一的广播电视报，也必然受到ＷＴＯ的冲击和挑战。 一、现状：市场意 China has already stood at the entrance of the WTO. “Joining the WTO” has come a long way. After China joins the WTO, the mass media will face challenges and shocks. The communication environment in our country will undergo a great change. The audience will have a higher taste for information needs and a greater choice of options. As one of the mass media, radio and television newspapers must also be subject to the impact of the WTO and challenges. First, the status quo: market meaning