基于消费者参与的强体验产品往往受到市场的欢迎,因为他们为消费者提供了商品或服务本身之外的另一种价值,该价值往往是消费者的软需求。比如海尔、小米等将C端消费者引入新品开发和生产而产生强体验的做法,都是C时代到来的有力佐证。 Strong experience products based on consumer engagement are often welcomed by the market because they provide consumers with another value beyond the goods or services themselves, which is often the soft demand of consumers. For example, Haier, millet and other C-end consumers will be introduced into the development and production of new products to create a strong experience of practice, are strong evidence of the arrival of C times.