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新闻照片不仅起着美化活跃版面的作用,更主要的在于它使读者产生如见其人、如临其境之感,对所载新闻产生更浓厚的兴趣。因此,从某种意义上讲,新闻摄影报道有着文字报道不可替代的独特作用。但企业报在新闻摄影报道方面却是一个较薄弱的环节,值得引起重视。下面就几个经常遇到的问题,谈谈粗浅之见。一、有的企业报整版无一幅照片;有的版面偶有一幅照片质量也不高。这就削弱了宣传效果。为什么会出现这种状况呢?一是一些企业报的领导和编辑囿于设备、器材的匮乏,致使摄影报道很难在版面上占有一席之地;二是有的企业报领导或编采人员把摄影报道视为陪衬,重文字轻照片。从
News photos not only serve to beautify the active layout, but more importantly, it gives readers a sense of immersiveness and greater interest in the news. Therefore, in a sense, news photo coverage has the unique and irreplaceable function of writing reports. However, Corporations reported a weaker link in news photo coverage and deserve attention. Here are a few frequently encountered problems, talk about superficial views. First, some enterprises reported a full version of a photo; some occasional photo quality is not high. This weakened the publicity. Why did this happen? First, the leaders and editors of some enterprises reported lacking in equipment and equipment that made it difficult for photographic coverage to occupy a place in the forum. Second, some enterprises reported that the leaders or compilers had taken photographs As a foil, heavy text light photo. From