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90后的消费特征90后的平均网龄7.53年,每天上网时间将近12个小时,通过移动端,也就是手机或者i Pad,超过了60%,PC端只占到40%。90后他们是真真正正的网络一族。这个群体很自我,但不自私,他们喜欢去分享。比如年轻妈妈们没有实际育儿经验,但她们之间的分享是开放的,无时不在的。她们会从其他妈妈身上获得育儿经验。同时她们试错,但并不示弱,消费的自尊心是很强的。在质量、价格、外观、实用、名牌和广告中,90后更看重产品的质量,广告成为最不关注的要素。5
90 after the consumer characteristics of 90 average age of 7. 53 years, access to Internet nearly 12 hours a day, through the mobile terminal, which is mobile phone or i Pad, more than 60%, PC only 40%. After 90 they are real network owners. This group is very self, but not selfish, they like to share. For example, young mothers have no practical experience of childcare, but the sharing between them is open and always-on. They get parenting experience from other mothers. At the same time, they make mistakes, but not weakness, consumption of self-esteem is very strong. In quality, price, appearance, practicality, brand names and advertisements, after 90, the quality of the products is valued more and advertising becomes the least important factor. 5