什么是营销?杭州娃哈哈集团董事长宗庆后说:“营销就是买与卖”。质朴无华一句话,尽解地道深意。依循宗庆后的逻辑,以“买与卖为内核”的并购,其实可算是营销的至高境界。之前,当华润在内地啤酒市场挥舞资本利器四处杀伐,华润雪花啤酒掌舵人王群曾透露并购秘决。王群语露狡黠:“并购其实很简单,就是看地图。”啤酒圈一条不成文的销售定律是,营销半径须控制在150公 What is marketing? Zong Qinghou, chairman of the Hangzhou Wahaha Group, said: “Marketing is buying and selling.” Plain and minimalist words, to understand the profound meaning. Following the logic of Zong Qinghou, the merger and acquisition of “buy and sell” is actually the highest level of marketing. Previously, when China Resources launched a capital weapon in the mainland beer market, the head of China Resources Snow Beer Group Wang Quan revealed the M&A secret. Wang Qunyu Lucy: “M & A is actually very simple, is to look at the map. ” beer circle an unwritten law of sales is that the marketing radius must be controlled at 150 public