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在日本的零售业中,便利店作为一种追求便捷优质服务的商业形式一直占据举足轻重的地位。而在这一新型零售业态中,7-11公司可以说是鹤立鸡群,与众不同,俨然成为世界便利店的楷模。7-11公司不同于日本其他零售店和便利店,卓越的店铺和商品管理是它经营的最大特点和优势,也是其生存发展的基石。良好的店址选择是其店铺开发过程中首要的和最为重要的要素,店址选择的失误将直接导致店铺运作的低效率和投资损失。因此,选址历来是7-11店铺管理中十分重要的内容。
In the Japanese retail industry, convenience stores have always taken a pivotal position as a commercial form of convenience and service. In this new retail format, 7-11 companies can stand out from the crowd, different, as if the world has become a model for convenience stores. 7-11 Company Unlike other Japanese retail and convenience stores, excellent stores and merchandise management are the most important features and advantages of its operations and the cornerstone of its survival and development. Good store selection is the primary and most important factor in the development of the store. The mistakes in store selection will directly lead to the inefficiency and investment loss of the store operation. Therefore, the site selection has always been 7-11 store management is very important content.