广义地理解“名牌”概念，除了名牌产品以外，还应包括名店的内容。名店如名牌产品一样决非自封而得，而是由市场来判定的，当然其中包含特定的技术经济指标作佐证。就上海名店而言，至少应包括以下三种类型：第一，中华老字号。因为有其特定的城市商业发展史，上海在700余年的 Broadly understand the concept of “brand name”, in addition to brand-name products, it should also include the contents of famous stores. Famous stores, like brand-name products, are in no way self-declared, but are determined by the market, including, of course, specific technical and economic indicators. As far as Shanghai famous stores are concerned, at least the following three types should be included: First, the old Chinese name. Because of its specific history of urban commercial development, Shanghai has been in more than 700 years.