科技期刊是出版业重要组成部分,全面市场化的冲击必定会引发其自外而内的经营机制变革。在我国经济发展快速期,通过品牌的效力来加大实现期刊的超越是发展已成为科技期刊执行者竞争成功的赢家战略和成功的秘诀。对于国内科技期刊而言,如何创建并维护自身的品牌是本文探讨的两个关键。 Sci-tech periodicals are an important part of the publishing industry. The impact of a full-scale market will inevitably lead to changes in its management mechanism from the outside to the inside. In the rapid economic development of our country, increasing the transcendence of periodicals through the effect of branding has become the winner and the key to success in the competition of successful periodicals. For domestic science and technology journals, how to create and maintain their own brand is the two key issues discussed in this article.