进入新时期以来,我国精神文明建设的步伐日益加快,打造文化强国的目标日渐明晰。改革,使市场化经济体制逐步完善,使人民群众的生产和生活发生了翻天覆地的变化,让他们的思想、观念越来越开放,对精神文化的需求越来越强烈,并逐步由单一走向多元。从事群众文化事业的群文工作者会强烈地感受到,当今的群众文化已经从以往的“教育模式”转化为今天的“娱乐模式”。群众喜爱的活动内容愈加繁杂、小众甚至分散化,文化宣传的受众面愈加广泛、多面。无论是 Since entering a new era, the pace of building spiritual civilization in our country has been accelerating day by day and the objective of building a cultural powerhouse has become increasingly clear. In the course of reform, the market-oriented economic system will be gradually perfected, so that people’s production and livelihood have undergone tremendous changes. Their ideas and concepts have become more and more open, the demand for spiritual culture has become more and more intense, and they have gradually moved from single to multiple . Cultural workers engaged in mass cultural activities will feel strongly that the mass culture of today has been transformed from the previous “education model” into today’s “entertainment model.” The content of popular activities is more complicated, the minority is even decentralized, and the audience of cultural propaganda is more extensive and multi-faceted. Whether it is