今天,企业微观意义上的国际化经营已形成宏观意义上的经济全球化浪潮,对发达国家和发展中国家都造成了冲击。二战以后发展中国家的实践已经充分证明,贸易战略愈开放,参与国际经济的程度愈深,经济实绩就愈优,发展中国家的市场对于发达国家的意义远没有发达国家的市场对发展中国家的意义重要。所以,中国品牌国际化之路到底是什么?中国企业“走出去”该不该一味追求控股,更多的以参股形式参与到海外市场?中国 Today, the internationalization of enterprises in the micro sense has formed a wave of economic globalization in the macro sense, which has inflicted an impact on both developed and developing countries. The practice of developing countries after World War II has fully proved that the more open the trade strategy is, the greater the degree of participation in the international economy is, the more outstanding the economic performance will be. The market for developing countries is far less meaningful to the developed countries than the markets in the developed countries. For developing countries The significance is important. Therefore, the internationalization of Chinese brands in the end what is the way? Chinese enterprises “going out ” should not blindly pursue the holding, more participation in the form of participation in overseas markets? China