在保险产品同质化和保险市场竞争激烈的环境下,对于保险基层机构而言,其拥有的公共关系十分重要且非常珍贵,它不仅仅是生产关系,而且是重要的生产力,更是开拓保险市场的巨大资源。因此保险基层机构必须要重视建立和维护公共关系,运用公共关系创造 In the context of the homogenization of insurance products and the intense competition in the insurance market, the public relations owned by the grass-roots insurance organizations are very important and very precious. They are not only the relations of production but also the important productivity and the insurance of insurance Market huge resources. Therefore, grass-roots insurance agencies must pay attention to establishing and maintaining public relations, using public relations to create