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本文阐述了网络时代微媒体集成营销的内涵及其意义;然后对网络时代微媒体营销传播模式进行了SWOT分析;最后给出优化微媒体集成式营销传播效能的有效策略。
This article elaborates the connotation and significance of integrated marketing of micro-media in the Internet era. Then, SWOT analysis is conducted on the mode of marketing of micro-media in the Internet era. Finally, an effective strategy of optimizing the effectiveness of integrated media marketing is given.