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20世纪90年代以来,世界各国的课程改革都把学习方式的转变视为重要内容。以行动为导向的项目教学法创造了学生主动参与、自主协作、探索创新的新型教学模式。本文就项目教学法在高职院校促销策划实务课程中的实际运用进行了探讨。
Since the 90s of the 20th century, the curriculum reform in all countries in the world has regarded the transformation of learning styles as an important part. The action-oriented project pedagogy has created a new teaching model in which students take the initiative to participate, collaborate independently and explore and innovate. This article discusses the practical application of the project teaching method in the course of promoting planning practice in higher vocational colleges.