世界已进入了设计的时代,设计事业的成败维系着国家经济的命运与民族文化的兴衰,我们应该有此共识。 目前,我国的经济正以令世人瞩目的速度迅速发展,设计的作用也日益被企业和社会各个方面所重视。现代广告设计和其它设计一样,已由原来单一的写写画画、图解式等转向以策划为主导、以创意为中心、为客户提供全面服务的现代化广告设计方向发展。为适应这种发展的需要,培养现代广告设计人材应注重新的设计观念,而现代广告设计的观念主要表现在: 要建立以消费者为中心的设计观念 现代设计是现代生产的产物,设计是为整个营销目的服务的,营销的目的实现得如何?除了质量、渠道、价格等诸多要素外,广告设计在促销活动中起着重要的作用。它是通过设计的手段,使创意视觉化,把所要传达的信息充分展示出来,它以传达信息为其根本功能,从策划到表现的整个过程中都是以引起消费者对广告所传达的信息产生深刻的印象,激发观者的购买欲望,继而促成观者 The world has entered an era of design. The success or failure of the design business maintains the fate of the national economy and the rise and fall of the national culture. We should have this consensus. At present, the economy of our country is rapidly developing at a time that attracts worldwide attention. The role of design is increasingly being emphasized by enterprises and all sectors of society. As with other designs, modern advertisement design has been transformed from a single writing and drawing, graphic style, etc. to a modern advertising design direction that takes planning as the guide and creative as the center to provide customers with comprehensive services. In order to meet the needs of this kind of development, modern advertising design talent should pay attention to the new design concepts, and modern advertising design concepts mainly in: to establish a consumer-centered design concept of modern design is the product of modern production design is For the purpose of marketing for the purpose of marketing achieved? In addition to quality, channel, price and many other elements, the advertising design plays an important role in promotional activities. It is through the design of means to visualize the creative, the message to be fully demonstrated, it is to convey the message as its fundamental function, from planning to performance throughout the process is to cause consumers to convey the message of advertising Produce a deep impression, stimulate the viewer’s desire to buy, which in turn led to the viewer