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伴随中国国力的提升,4.8亿的消费者建构起3000亿的茶叶市场规模。同时,世界在呼唤茶叶代言中国梦,在等待茶叶这一拥有鲜明中国印记的文化产品能满足更为多元的需求。在追求茶叶商品属性的同时打造其文化价值,让产品变得有标准可循,借用当下互联网建立起新型网上营销模式,用中国茶叶丰富的文化内涵锁定世界范围的粉丝。谁能把这一件件事情做好做到位,不仅卖茶不成问题,更有希望发展成为世界性的品牌。
With the improvement of China’s national strength, 480 million consumers construct 300 billion tea market. At the same time, the world is calling for tea to endorse the Chinese dream and await the more diverse needs of tea, a cultural product with a distinctive Chinese mark. In the pursuit of the properties of tea products to create its cultural value at the same time, so that products have become standard to borrow from the current Internet to establish a new online marketing model, with Chinese tea rich cultural connotation of locking fans around the world. Who can put this one thing to do a good job, not only selling tea is not a problem, more hope to develop into a worldwide brand.