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2010年11月11日,山东临工与中国足球运动中心中超公司在江苏常熟正式签署了2011赛季中超联赛主赞助商协议,合约期限为3年。这是迄今为止首个也是惟一一个与中超联赛开展战略合作的工程机械品牌,山东临工由此正式启动了体育营销的品牌推广模式和战略。当天,国家体育总局足球运动管理中心主任韦迪、中超公司总经理郎效农、山东临工总裁于
On November 11, 2010, Shandong Lingong and China Football Center super company formally signed the 2011 Super League sponsorship agreement in Changshu, Jiangsu Province, with a contract term of 3 years. This is by far the first and only construction machinery brand to carry out strategic cooperation with the Super League. Shandong Lingong officially started the brand promotion mode and strategy for sports marketing. The same day, the State Sports General Administration football center director Wei Di, general manager of Superman Lang efficiency, Shandong Lingong president at