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本文从进入投资、投资数量、投资方向、再投资、投资合作等方面分析农民创业者创业投资行为的规律性,并为农民创业者营造良好的投资创业环境的制度安排提出一些建议。农民创业者是否进入投资是创业机会、项目收益、环境创业动力、创业者心理习惯与外在示范效应等因素综合作用的结果;总体上,农民创业者初次投资的数量等于他储蓄的数量;农民创业者选择投资方向包括模仿他人、外部引导、自主选择、感性投资等途径;农民创业者再投资过程是一个经验不断固化的过程,是一个不断寻求经营博弈合作的过程,是农民创业者不断成长的过程;农民创业者投资合作决策大致经历创业初期的合伙投资倾向、再次尝试创业投资阶段的单独投资倾向和投资成熟阶段的重新合伙投资倾向三个阶段;应从优化创业经营环境、提高农民创业者自身素质方面促进农民创业者成长。
This article analyzes the regularity of peasant entrepreneurs’ venture capital investment from the aspects of investment, amount of investment, investment direction, reinvestment, investment cooperation and so on, and puts forward some suggestions for institutional arrangements of peasant entrepreneurs to create a good investment and business environment. Whether the peasant entrepreneurs enter the investment is the result of the combined effect of entrepreneurial opportunities, project benefits, environmental entrepreneurial motivation, entrepreneurial psychological habits and external demonstration effects. On the whole, the number of peasant entrepreneurs who invest for the first time is equal to the amount of his savings; Entrepreneurs choose the direction of investment, including imitation of others, external guidance, independent choice, emotional investment and other means; farmer entrepreneur reinvestment process is a process of constant experience is a constantly seeking business cooperation in the game is the process of peasant entrepreneurs continue to grow ; Farmer entrepreneur investment cooperation decision-making roughly through the early stages of venture capital partnership tendencies, once again try to venture investment phase of the individual investment tendencies and investment mature stage of the three stages of the re-investment partnership; should optimize the entrepreneurial environment, improve farmer entrepreneurs Promote the growth of farmer entrepreneurs in their own quality.