本文针对湖南乡村旅游业发展的条件与存在的问题,提出了对湖南乡村旅游业的开发应分四大片区突出特色发展,政府引导与农民群众积极参与相结合,合理规划、挖掘乡村旅游文化内涵,加大对乡村旅游的宣传力度,以使湖南乡村旅游更快、更健康的向前发展。 This article aims at the conditions and existing problems of the development of rural tourism in Hunan Province. It puts forward that the development of rural tourism in Hunan should be divided into four major areas: the prominent development of features, the government guidance and the active participation of peasants, the reasonable planning and excavation of the cultural connotation of rural tourism , Step up publicity on rural tourism to make rural tourism in Hunan more rapid and healthier.