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我们做视觉设计的目的是为了与受众进行沟通,把我们所要表达的信息传递给受众,让他们接受吸收。那么信息是什么?信息量又是什么?受众接受信息的方式怎样?设计师如何对所要传达的信息进行合理的安排?如何在设计中对信息划分层次?受众的接受层次怎样?设计师如何在设计中安排好自己的表达层次?设计师对信息的传递和受众对信息的接受,这行为本身并非简单的发送与接收。而是视知觉在所有层次上参与相互交流,影响的无限交换。
The purpose of our visual design is to communicate with the audience, pass on the information we want to the audience, let them accept the absorption. So what is the information? What is the amount of information? How the audience accept the information? How to make reasonable arrangements for the information to be conveyed? How to divide the information in the design? What is the acceptability of the audience? Design arrangements for their own level of expression? Designers of information delivery and audience acceptance of information, this behavior itself is not a simple send and receive. It is the infinite exchange of influence that affects the perception at all levels.