多年来,广电系统对其生产或交换、采购而来的音像资料重视不够,缺乏管理,使之无法正常发挥作用和创造价值,直至陷入难以自拔的困境。这种困境,首先是对广电音像资料管理工作重要性认识上的严重滞后。音像资料在广播电视媒体中有着广泛的和特殊的含义,它包括在广播电视节目生产过程中形成的节目素材、半成品和可供播出的成品资料带、各类文本以及光盘、电子出版物等非图书资料,而这些非图书资料较之传统的文字资料,更具有生动、形象、还原性强、纪实性突出等特点,它们是广 Over the years, radio and television systems have paid insufficient attention to the audiovisual materials they produced or exchanged or purchased, and lacked management so that they could not function properly and create value until they were in a difficult position to survive. This dilemma, above all, seriously lags behind the importance of the management of audiovisual materials in radio and television. Audiovisual materials have a broad and specific meaning in radio and television media and include program material, semi-finished products and ready-to-play finished material tapes, various types of text, and optical discs, electronic publications, etc. formed during the production of radio and television programs Non-book materials, and these non-book materials are more vivid, vivid, vivid, and documentary than traditional written materials. They are widely used