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营销体验化之统帅电视继海尔、卡萨帝之后,海尔集团又推出第三大品牌——统帅,这是一个互联网时代的定制家电品牌。统帅系列产品均通过互联网快速获取用户的个性化需求,从而进行模块化定制,″你设计我制造,你需要我送到″,给消费者创造切实的消费体验。这无疑与90后标榜个性的特质极度吻合。统帅是怎么实现″你设计我制造,你需要我送到″的呢?以统帅电视为例。2012年9月,统帅通过天猫海尔官方旗舰店和海尔商城
After the experience of marketing experience TV Following Haier, Casa Imperial, Haier Group has launched the third largest brand - commander in chief, which is an Internet era of custom home appliances brand. Commander series of products through the Internet to quickly access the individual needs of users, so as to carry out a modular customization, “you design and manufacture, you need me to send,” to create a real consumer experience. This undoubtedly flaunted the characteristics of personality after 90 is very consistent. Marshal is how to achieve “you design my manufacturing, you need me to send”? To the command of television as an example. In September 2012, Marshal passed the Lynx official flagship store and Haier Mall