提高思想认识　反对价格欺诈中国价格学会会长成致平社会主义市场经济的商业企业，应当既讲物质文明，又讲精神文明，两个文明一起抓。两个文明在营销价格领域的表现之一，就是要做到货真价实。货真，就是不卖假冒伪劣商品，蒙骗消费者；价实，就是不搞价格欺诈，不虚假标... Raising ideological awareness Anti-price fraud The commercial enterprise of the China Price Association, the president of the socialist market economy, should not only talk about material civilization but also spiritual civilization. One of the performances of the two civilizations in the field of marketing price is to be genuine. The real thing is that it does not sell counterfeit and shoddy goods and deceive consumers; the price is not to engage in price fraud or false labeling.