面对经济全球化趋势和我国即将加入ＷＴＯ，广播电视国际间的竞争日益激烈。随着我国社会主义市场经济体制的建立，报业、广播电视等新闻媒体的体制改革呼声日益强烈。１９９６年１月，广州日报报业集团成立，成为全国第一家报业集团。１９９９年６月，无锡广播电视集团成立，? Faced with the trend of economic globalization and China’s imminent accession to the WTO, the international competition in radio and television is becoming increasingly fierce. With the establishment of China’s socialist market economic system, there has been a growing call for institutional reform in the news media such as the press and radio and television. January 1996, Guangzhou Daily Newspaper Group was established, becoming the country’s first newspaper group. In June 1999, Wuxi Radio and Television Group was established.