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前言通过电视观看体育比赛已成为广大体育爱好者和球迷们消遣的一个主要手段。当前,恰逢我国体育界正在进行体制改革,在某些项目上尝试走职业化道路。出售体育比赛转播权,缓解了比赛组织者手头拮据的窘境,增加了运动员的收入。我国国内出售体育比赛电视转播权是伴随着足球竞赛体
Preface Watching sports through television has become a major means of entertainment for sports fans and fans alike. At present, it coincides with the ongoing reform of the system of sports in our country and the attempt to take a professional road in some projects. The sale of rights to sporting events has eased the dilemma of competition organizers at hand and increased the income of athletes. China’s domestic sale of sports competition television rights is accompanied by football competition body