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陕西师范大学出版社“新作文”品牌图书推出10年来,以其质量高、品种全、内容新、装帧美获得了广大读者的欢迎,其中的“高考特快满分卷”系列图书还多次荣获全国优秀教育图书奖和全国优秀畅销书奖,成为全国作文类图书中的佼佼者。本文作者从内容制作和营销推广两个方面,解读了“新作文·高考特快满分卷”得以畅销的原因。
Shaanxi Normal University Press “new composition ” brand books introduced 10 years ago, with its high quality, variety, content, the United States received the majority of readers of the United States welcome, including Repeatedly won the National Outstanding Education Book Award and the National Excellent Best Seller Award, a national classics writing books in the crowd. The author of this article from two aspects of content production and marketing, interpretation of the “new composition, college entrance examination fast full score volume ” to get the best.